Our Story


We are a family run business based in Los Angeles, California. Tribe West grew out of our need for a safe and comfortable surface to cushion the hardwood floor in our living room for our toddlers Luscia (3) and Asher (1). Try as we might, we couldn’t find a product out there that was durable and eco-friendly, and would blend in with our décor rather than sticking out like a sore thumb.

Eventually, we realized it wouldn’t be “out there” until we put it out there!


We knew it would be a high wire actwith Michelle running her clothing line and Gabriel in full-time teaching and administration (not to mention Luscia and Asher…and let’s not forget our Aussie Luna!)—but encouraged by friends with the same dilemma, a vision was born. Tribe West offers more than just another throw-away kids’ product. We believe in products that are both safe for your family and beautiful for your home, and are also eco-friendly and socially conscious.


We wish you all the best on your own tribe’s adventures,


Michelle and Gabriel




Tribe West is a California brand with a mission to make fashion-forward, socially conscious products for the entire family. We create unique designs inspired by enduring and contemporary themes and partner with artisan cooperatives in the developing world for designs inspired by local and traditional crafts. Our artisan partners earn a percentage of the sales of their designs, and a percentage of Tribe West proceeds supports artisans, women and children in traditional and marginalized communities.